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    <title>Sales Leadership Podcast - Episodes Tagged with “Marketing”</title>
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    <pubDate>Wed, 21 Aug 2024 03:00:00 -0400</pubDate>
    <description>Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>High-Growth Tactics for High-Growth Teams</itunes:subtitle>
    <itunes:author>Rob Jeppsen</itunes:author>
    <itunes:summary>Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.
</itunes:summary>
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    <itunes:keywords>sales, coaching, leadership, growth, xvoyant, jeppsen, </itunes:keywords>
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      <itunes:name>Rob Jeppsen</itunes:name>
      <itunes:email>baylor@jeppg.com</itunes:email>
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<item>
  <title>Episode 292: Jeff Winters, CRO at Abstrakt Marketing: My Job is to Get More Out of You Than Your MOTHER Thought You Were Capable of in Her MOST HOPEFUL MOMENT.</title>
  <link>http://salesleaderpodcast.fireside.fm/292</link>
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  <pubDate>Wed, 21 Aug 2024 03:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/7cd1b42c-0d15-4048-9445-51e70ed64aa0.mp3" length="41476752" type="audio/mpeg"/>
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  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Jeff is the Chief Revenue Officer for Abstrakt Marketing.  Jeff and his team help sales teams cut through the noisy world and connect to high-value prospects and customers.  At just 27 years old…Jeff built Sapper Consulting by leveraging a unique strategy to make connections with Fortune 100 companies and as a result fueled ridiculous growth as Sapper helped other organizations exceed growth expectations…and do it fast.  Jeff’s leadership fueled some incredible growth for Sapper as he was able to create connections that led to extreme value for teams worldwide.  And as a result, Jeff’s firm was acquired by Abstrakt Marketing. Today, Jeff leads a larger team to help more sales organizations build pipeline with the clients they want most.  And the way he helps people do it is something you’re going to enjoy.</itunes:subtitle>
  <itunes:duration>57:36</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Jeff is the Chief Revenue Officer for Abstrakt Marketing.  Jeff and his team help sales teams cut through the noisy world and connect to high-value prospects and customers.  At just 27 years old…Jeff built Sapper Consulting by leveraging a unique strategy to make connections with Fortune 100 companies and as a result fueled ridiculous growth as Sapper helped other organizations exceed growth expectations…and do it fast.  Jeff’s leadership fueled some incredible growth for Sapper as he was able to create connections that led to extreme value for teams worldwide.  And as a result, Jeff’s firm was acquired by Abstrakt Marketing. Today, Jeff leads a larger team to help more sales organizations build pipeline with the clients they want most.  And the way he helps people do it is something you’re going to enjoy.
Along the way, Jeff has built a big following.  He’s the co-host of the Grow Show…a podcast dedicated to sales strategies that are proven to fuel rapid growth.  He’s a sought after speaker and someone who uses straight talk with no fluff to make things happen quickly. I’m pumped to have Jeff join me today and you’re going to find out why really fast.
You can connect with Jeff on LinkedIn here. (https://www.linkedin.com/in/jeffreyscottwinters/)
You can learn more about Abstrakt Marketing here. (https://www.abstraktmg.com/)
You can find Jeff’s Podcast, the Grow Show, anywhere you listen to Podcasts.
You can text Jeff at 314.852.3123
For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here. (https://www.salesleadershipunited.com)
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  <itunes:keywords>Rob Jeppsen, Jeff Winters, sales, sales leadership, marketing, strategic leadership, growth</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Jeff is the Chief Revenue Officer for Abstrakt Marketing.  Jeff and his team help sales teams cut through the noisy world and connect to high-value prospects and customers.  At just 27 years old…Jeff built Sapper Consulting by leveraging a unique strategy to make connections with Fortune 100 companies and as a result fueled ridiculous growth as Sapper helped other organizations exceed growth expectations…and do it fast.  Jeff’s leadership fueled some incredible growth for Sapper as he was able to create connections that led to extreme value for teams worldwide.  And as a result, Jeff’s firm was acquired by Abstrakt Marketing. Today, Jeff leads a larger team to help more sales organizations build pipeline with the clients they want most.  And the way he helps people do it is something you’re going to enjoy.</p>

<p>Along the way, Jeff has built a big following.  He’s the co-host of the Grow Show…a podcast dedicated to sales strategies that are proven to fuel rapid growth.  He’s a sought after speaker and someone who uses straight talk with no fluff to make things happen quickly. I’m pumped to have Jeff join me today and you’re going to find out why really fast.</p>

<p>You can <a href="https://www.linkedin.com/in/jeffreyscottwinters/" rel="nofollow">connect with Jeff on LinkedIn here.</a></p>

<p>You can <a href="https://www.abstraktmg.com/" rel="nofollow">learn more about Abstrakt Marketing here.</a></p>

<p>You can find Jeff’s Podcast, the Grow Show, anywhere you listen to Podcasts.</p>

<p>You can text Jeff at 314.852.3123</p>

<p>For video excerpts of this and other episodes of the Sales Leadership Podcast, <a href="https://www.salesleadershipunited.com" rel="nofollow">check out Sales Leadership United Here.</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Jeff is the Chief Revenue Officer for Abstrakt Marketing.  Jeff and his team help sales teams cut through the noisy world and connect to high-value prospects and customers.  At just 27 years old…Jeff built Sapper Consulting by leveraging a unique strategy to make connections with Fortune 100 companies and as a result fueled ridiculous growth as Sapper helped other organizations exceed growth expectations…and do it fast.  Jeff’s leadership fueled some incredible growth for Sapper as he was able to create connections that led to extreme value for teams worldwide.  And as a result, Jeff’s firm was acquired by Abstrakt Marketing. Today, Jeff leads a larger team to help more sales organizations build pipeline with the clients they want most.  And the way he helps people do it is something you’re going to enjoy.</p>

<p>Along the way, Jeff has built a big following.  He’s the co-host of the Grow Show…a podcast dedicated to sales strategies that are proven to fuel rapid growth.  He’s a sought after speaker and someone who uses straight talk with no fluff to make things happen quickly. I’m pumped to have Jeff join me today and you’re going to find out why really fast.</p>

<p>You can <a href="https://www.linkedin.com/in/jeffreyscottwinters/" rel="nofollow">connect with Jeff on LinkedIn here.</a></p>

<p>You can <a href="https://www.abstraktmg.com/" rel="nofollow">learn more about Abstrakt Marketing here.</a></p>

<p>You can find Jeff’s Podcast, the Grow Show, anywhere you listen to Podcasts.</p>

<p>You can text Jeff at 314.852.3123</p>

<p>For video excerpts of this and other episodes of the Sales Leadership Podcast, <a href="https://www.salesleadershipunited.com" rel="nofollow">check out Sales Leadership United Here.</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 276: Annie Mosbacher, Chief Strategy Officer and Co-Founder of Decoded Strategies: CAPTIVATE Your Customers with Storytelling</title>
  <link>http://salesleaderpodcast.fireside.fm/276</link>
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  <pubDate>Thu, 25 Apr 2024 07:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/9a9f9f8a-356e-4403-a038-60d29f1f6cea.mp3" length="41077584" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies.  Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing.  She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways.  And one of the tools her team helps people use with great success?  Storytelling.  She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.</itunes:subtitle>
  <itunes:duration>57:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/9/9a9f9f8a-356e-4403-a038-60d29f1f6cea/cover.jpg?v=1"/>
  <description>Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies.  Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing.  She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways.  And one of the tools her team helps people use with great success?  Storytelling.  She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.
You can connect with Annie on LinkedIn here (https://www.linkedin.com/in/anniemosbacher/).
You can learn more about Decoded Strategies here (https://decodedstrategies.com/).
You can check out the Decoding Story-Based Marketing Podcast here (https://podcasts.apple.com/us/podcast/decoding-story-based-marketing-podcast/id1719017029).
You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here (https://decodedstrategies.com/ultimate_insider_guide_to_storybrand/).
For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here (https://www.patreon.com/SalesLeadershipUnited). 
</description>
  <itunes:keywords>Rob Jeppsen, Annie Mosbacher, storytelling, sales, marketing, sales leadership, communication</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies.  Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing.  She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways.  And one of the tools her team helps people use with great success?  Storytelling.  She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.</p>

<p>You can connect with Annie on LinkedIn <a href="https://www.linkedin.com/in/anniemosbacher/" rel="nofollow">here</a>.</p>

<p>You can learn more about Decoded Strategies <a href="https://decodedstrategies.com/" rel="nofollow">here</a>.</p>

<p>You can check out the Decoding Story-Based Marketing Podcast <a href="https://podcasts.apple.com/us/podcast/decoding-story-based-marketing-podcast/id1719017029" rel="nofollow">here</a>.</p>

<p>You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business <a href="https://decodedstrategies.com/ultimate_insider_guide_to_storybrand/" rel="nofollow">here</a>.</p>

<p>For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United <a href="https://www.patreon.com/SalesLeadershipUnited" rel="nofollow">Here</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies.  Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing.  She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways.  And one of the tools her team helps people use with great success?  Storytelling.  She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.</p>

<p>You can connect with Annie on LinkedIn <a href="https://www.linkedin.com/in/anniemosbacher/" rel="nofollow">here</a>.</p>

<p>You can learn more about Decoded Strategies <a href="https://decodedstrategies.com/" rel="nofollow">here</a>.</p>

<p>You can check out the Decoding Story-Based Marketing Podcast <a href="https://podcasts.apple.com/us/podcast/decoding-story-based-marketing-podcast/id1719017029" rel="nofollow">here</a>.</p>

<p>You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business <a href="https://decodedstrategies.com/ultimate_insider_guide_to_storybrand/" rel="nofollow">here</a>.</p>

<p>For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United <a href="https://www.patreon.com/SalesLeadershipUnited" rel="nofollow">Here</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 195: #194: Chris Walker of Refine Labs — Creating Experiences that Build New Sales Patterns that Scale</title>
  <link>http://salesleaderpodcast.fireside.fm/195</link>
  <guid isPermaLink="false">d486a8e4-9d26-4059-b690-130138ce5811</guid>
  <pubDate>Wed, 31 Aug 2022 02:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/d486a8e4-9d26-4059-b690-130138ce5811.mp3" length="43094592" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Chris is the founder and CEO of Refine Labs.  Chris is one of the most important voices in the Modern Revenue Generation world.  He works with Marketing and Sales leaders at iconic companies worldwide increase and capture demand by orders of magnitude.

To learn more about Chris and his work check out www.refinelabs.com.

Subscribe to Chris’ podcast here.

Check out Chris’ YouTube channel here.

For video snippets of this and other episodes, head to Sales Leadership United at www.patreon.com/salesleadershipunited.</itunes:subtitle>
  <itunes:duration>59:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/d/d486a8e4-9d26-4059-b690-130138ce5811/cover.jpg?v=1"/>
  <description>Chris is the founder and CEO of Refine Labs.  Chris is one of the most important voices in the Modern Revenue Generation world.  He works with Marketing and Sales leaders at iconic companies worldwide increase and capture demand by orders of magnitude.
To learn more about Chris and his work check out www.refinelabs.com.
For video snippets of this and other episodes, head to Sales Leadership United at www.patreon.com/salesleadershipunited. 
</description>
  <itunes:keywords>Chris Walker, Rob Jeppsen, Sales, Sales Leadership, Revenue Generation, GTM, Go to Market, Marketing, Refine Labs</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Chris is the founder and CEO of Refine Labs.  Chris is one of the most important voices in the Modern Revenue Generation world.  He works with Marketing and Sales leaders at iconic companies worldwide increase and capture demand by orders of magnitude.</p>

<p>To learn more about Chris and his work check out <a href="http://www.refinelabs.com" rel="nofollow">www.refinelabs.com</a>.</p>

<p>For video snippets of this and other episodes, head to Sales Leadership United at <a href="http://www.patreon.com/salesleadershipunited" rel="nofollow">www.patreon.com/salesleadershipunited</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Chris is the founder and CEO of Refine Labs.  Chris is one of the most important voices in the Modern Revenue Generation world.  He works with Marketing and Sales leaders at iconic companies worldwide increase and capture demand by orders of magnitude.</p>

<p>To learn more about Chris and his work check out <a href="http://www.refinelabs.com" rel="nofollow">www.refinelabs.com</a>.</p>

<p>For video snippets of this and other episodes, head to Sales Leadership United at <a href="http://www.patreon.com/salesleadershipunited" rel="nofollow">www.patreon.com/salesleadershipunited</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 35: #35: Max Altschuler of Outreach — Using Marketing to Grease the Wheels of Sales</title>
  <link>http://salesleaderpodcast.fireside.fm/35</link>
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  <pubDate>Tue, 26 Feb 2019 00:00:00 -0500</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/4fe753f1-b341-4187-9244-8fd651fca1f5.mp3" length="23772999" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>In this week's episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach.  He brings the rare perspective of a sales leader who now leads a marketing team.  He explains how using your marketing team to send the right message to connect to problems that your customers are experiencing.  Max shares many valuable insights and experiences in an episode that you can't afford to miss.</itunes:subtitle>
  <itunes:duration>49:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/4/4fe753f1-b341-4187-9244-8fd651fca1f5/cover.jpg?v=1"/>
  <description>In this week's episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach.  He brings the rare perspective of a sales leader who now leads a marketing team.  He explains how using your marketing team to send the right message to connect to problems that your customers are experiencing.  Max shares many valuable insights and experiences in an episode that you can't afford to miss. 
</description>
  <content:encoded>
    <![CDATA[<p>In this week&#39;s episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach.  He brings the rare perspective of a sales leader who now leads a marketing team.  He explains how using your marketing team to send the right message to connect to problems that your customers are experiencing.  Max shares many valuable insights and experiences in an episode that you can&#39;t afford to miss.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this week&#39;s episode, Max Altschuler, a consummate salesman and the founder of Sales Hacker, is now Vice President of Marketing at Outreach.  He brings the rare perspective of a sales leader who now leads a marketing team.  He explains how using your marketing team to send the right message to connect to problems that your customers are experiencing.  Max shares many valuable insights and experiences in an episode that you can&#39;t afford to miss.</p>]]>
  </itunes:summary>
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