Sales Leadership Podcast

Episode 291: Todd Caponi, Founder of Sales Melon: Closing a Deal isn’t the Finish Line…It is the Starting Line: The Power of Transparency in Negotiations.

August 16th, 2024  |  59 mins 35 secs

negotiations, rob jeppsen, sales, sales history, sales leadership, sales melon, todd caponi

Todd Caponi is one of the most downloaded guests in the history of this podcast. Todd first joined the show to share the power of transparency in sales. He rejoined a couple of years later to share his insights around the power of transparency in sales leadership. And today Todd shines the power of transparency in a crucial element of any sales process: Negotiations. Todd shares how we DON’T have to act like a hostage negotiator to get a deal done and why it is important to remember that the negotiation process shouldn’t turn a partnering relationship into an adversarial one. Todd provides every leader with a framework you can use to transform how you negotiate so a completed deal leaves your clients inspired rather than relieved that it is over in an episode you will want to share with every member of your team.