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    <fireside:genDate>Wed, 08 Apr 2026 19:05:59 -0500</fireside:genDate>
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    <title>Sales Leadership Podcast - Episodes Tagged with “Salesforce Utilization”</title>
    <link>https://salesleaderpodcast.fireside.fm/tags/salesforce%20utilization</link>
    <pubDate>Mon, 03 Aug 2020 21:00:00 -0400</pubDate>
    <description>Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>High-Growth Tactics for High-Growth Teams</itunes:subtitle>
    <itunes:author>Rob Jeppsen</itunes:author>
    <itunes:summary>Each episode finds Rob Jeppsen and guest diving into the biggest question in business: How do you create predictable, repeatable, and scalable success? They discuss tactics and practices that the best sales leaders use to drive head-turning success. Rob lets you know what you can expect from each episode and gives you his promise: you'll leave each episode with new ideas to help you drive high growth with your team.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>sales, coaching, leadership, growth, xvoyant, jeppsen, </itunes:keywords>
    <itunes:owner>
      <itunes:name>Rob Jeppsen</itunes:name>
      <itunes:email>baylor@jeppg.com</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Management"/>
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<item>
  <title>Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales</title>
  <link>http://salesleaderpodcast.fireside.fm/110</link>
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  <pubDate>Mon, 03 Aug 2020 21:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/f3bd2640-ef84-4c1b-90e7-87e4b386f66d.mp3" length="41922040" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process.  Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.</itunes:subtitle>
  <itunes:duration>58:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/f/f3bd2640-ef84-4c1b-90e7-87e4b386f66d/cover.jpg?v=1"/>
  <description>Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process.  Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision. 
</description>
  <itunes:keywords>transparency, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process.  Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process.  Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 104: #104: Julie Hansen, Founder of Performance Sales and Training — Creating Connection with Video</title>
  <link>http://salesleaderpodcast.fireside.fm/104</link>
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  <pubDate>Tue, 23 Jun 2020 20:45:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/0c4ff322-e425-452f-8a9d-6603f4b9d1ea.mp3" length="48219640" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook.  Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well.  Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts. </itunes:subtitle>
  <itunes:duration>1:06:58</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/0/0c4ff322-e425-452f-8a9d-6603f4b9d1ea/cover.jpg?v=1"/>
  <description>The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook.  Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well.  Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts.  
</description>
  <itunes:keywords>video, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook.  Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well.  Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook.  Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well.  Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 103: #103: Heather Monahan of Boss In Heels — Proceed With Confidence</title>
  <link>http://salesleaderpodcast.fireside.fm/103</link>
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  <pubDate>Mon, 15 Jun 2020 21:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/17157f56-c9c8-48da-b23c-cd1ef8b37b18.mp3" length="40950599" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe.  We must push our confidence into our teams and lift them up.  Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges.  Taking action builds confidence, and confidence is what is needed to sell through this difficult time. </itunes:subtitle>
  <itunes:duration>56:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/1/17157f56-c9c8-48da-b23c-cd1ef8b37b18/cover.jpg?v=1"/>
  <description>As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe.  We must push our confidence into our teams and lift them up.  Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges.  Taking action builds confidence, and confidence is what is needed to sell through this difficult time.  
</description>
  <itunes:keywords>confidence, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe.  We must push our confidence into our teams and lift them up.  Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges.  Taking action builds confidence, and confidence is what is needed to sell through this difficult time. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe.  We must push our confidence into our teams and lift them up.  Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges.  Taking action builds confidence, and confidence is what is needed to sell through this difficult time. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 90: #90: Adam Peek of Fortis Solutions Group — Invest in Your Own Career</title>
  <link>http://salesleaderpodcast.fireside.fm/90</link>
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  <pubDate>Mon, 16 Mar 2020 17:15:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/a0038b44-6135-44ef-82ab-7015365fee1e.mp3" length="44999683" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Adam Peek of Fortis Solutions Group shows us how to get off the sidelines and take charge of your own career and development.  When you find solutions that can help you succeed, and bring success to your team and company, you build influence and become a great leader even if you don't have that VP of Sales title.  </itunes:subtitle>
  <itunes:duration>1:02:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/a/a0038b44-6135-44ef-82ab-7015365fee1e/cover.jpg?v=1"/>
  <description>Adam Peek of Fortis Solutions Group shows us how to get off the sidelines and take charge of your own career and development.  When you find solutions that can help you succeed, and bring success to your team and company, you build influence and become a great leader even if you don't have that VP of Sales title.   
</description>
  <itunes:keywords>development, leadership, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Adam Peek of Fortis Solutions Group shows us how to get off the sidelines and take charge of your own career and development.  When you find solutions that can help you succeed, and bring success to your team and company, you build influence and become a great leader even if you don&#39;t have that VP of Sales title.  </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Adam Peek of Fortis Solutions Group shows us how to get off the sidelines and take charge of your own career and development.  When you find solutions that can help you succeed, and bring success to your team and company, you build influence and become a great leader even if you don&#39;t have that VP of Sales title.  </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 84: #84: Jonathan Graham of IRC Group — Hire For Skill, Then For Experience</title>
  <link>http://salesleaderpodcast.fireside.fm/84</link>
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  <pubDate>Mon, 03 Feb 2020 18:00:00 -0500</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/ad4967dd-5c68-4ac8-a533-1103b2ea2002.mp3" length="25884737" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Jonathan Graham, Managing Director of IRC Group, is an expert on hiring the right salesperson.  He talks about how hiring managers can be seduced by the companies listed on a candidate's resume, and as a consequence, that person may not have the skills required to be successful for the job. Learn from Jonathan how to hire for skills first, then for experience, and how that can get you moving towards greater sales success faster.</itunes:subtitle>
  <itunes:duration>53:55</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/a/ad4967dd-5c68-4ac8-a533-1103b2ea2002/cover.jpg?v=1"/>
  <description>Jonathan Graham, Managing Director of IRC Group, is an expert on hiring the right salesperson.  He talks about how hiring managers can be seduced by the companies listed on a candidate's resume, and as a consequence, that person may not have the skills required to be successful for the job. Learn from Jonathan how to hire for skills first, then for experience, and how that can get you moving towards greater sales success faster. 
</description>
  <itunes:keywords>hiring, skills, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Jonathan Graham, Managing Director of IRC Group, is an expert on hiring the right salesperson.  He talks about how hiring managers can be seduced by the companies listed on a candidate&#39;s resume, and as a consequence, that person may not have the skills required to be successful for the job. Learn from Jonathan how to hire for skills first, then for experience, and how that can get you moving towards greater sales success faster.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Jonathan Graham, Managing Director of IRC Group, is an expert on hiring the right salesperson.  He talks about how hiring managers can be seduced by the companies listed on a candidate&#39;s resume, and as a consequence, that person may not have the skills required to be successful for the job. Learn from Jonathan how to hire for skills first, then for experience, and how that can get you moving towards greater sales success faster.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 78: #78: Lisa Magnuson of Top Line Sales — How to Sell the Big Deal</title>
  <link>http://salesleaderpodcast.fireside.fm/78</link>
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  <pubDate>Mon, 23 Dec 2019 12:00:00 -0500</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/4b5b0941-3de7-41c8-a1e7-e3862c0142f3.mp3" length="26985642" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Lisa Magnuson of Top Line Sales joins us to talk about how you and your sales teams can get those big deals won.  Lisa defines a "big deal" as a deal 5x over what is normal for your company, and she talks about the huge gap between the experience of sales leaders over the sales reps when big deals are in the pipeline.  Learn how teams can rise above the challenges by focusing on the important issues and get those big deals won. </itunes:subtitle>
  <itunes:duration>56:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/4/4b5b0941-3de7-41c8-a1e7-e3862c0142f3/cover.jpg?v=1"/>
  <description>Lisa Magnuson of Top Line Sales joins us to talk about how you and your sales teams can get those big deals won.  Lisa defines a "big deal" as a deal 5x over what is normal for your company, and she talks about the huge gap between the experience of sales leaders over the sales reps when big deals are in the pipeline.  Learn how teams can rise above the challenges by focusing on the important issues and get those big deals won.  
</description>
  <itunes:keywords>culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership, big deals, lisa</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Lisa Magnuson of Top Line Sales joins us to talk about how you and your sales teams can get those big deals won.  Lisa defines a &quot;big deal&quot; as a deal 5x over what is normal for your company, and she talks about the huge gap between the experience of sales leaders over the sales reps when big deals are in the pipeline.  Learn how teams can rise above the challenges by focusing on the important issues and get those big deals won. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Lisa Magnuson of Top Line Sales joins us to talk about how you and your sales teams can get those big deals won.  Lisa defines a &quot;big deal&quot; as a deal 5x over what is normal for your company, and she talks about the huge gap between the experience of sales leaders over the sales reps when big deals are in the pipeline.  Learn how teams can rise above the challenges by focusing on the important issues and get those big deals won. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 76: #76: Amy Volas of Avenue Talent Partners — How to Get Sales Hiring Right</title>
  <link>http://salesleaderpodcast.fireside.fm/76</link>
  <guid isPermaLink="false">624a64bd-bdce-483d-a402-aa89dd276608</guid>
  <pubDate>Mon, 09 Dec 2019 15:00:00 -0500</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/624a64bd-bdce-483d-a402-aa89dd276608.mp3" length="25476182" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Amy Volas, the Founder &amp; CEO of Avenue Talent Partners, joins Rob to discuss the ways sales leaders can attract, hire, and retain the top sales talent.  Amy shows us how to learn what your company requires of its salespeople, and how to tailor your hiring to ensure the best fit for both the rep and the business.  With the sales crisis of a higher percentage of salespeople leaving their jobs to find greener pastures affecting businesses across the globe, Amy has the answers to how to make sure you get the sales team that your business needs to reach and sustain high growth.</itunes:subtitle>
  <itunes:duration>53:04</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/6/624a64bd-bdce-483d-a402-aa89dd276608/cover.jpg?v=1"/>
  <description>Amy Volas, the Founder &amp;amp; CEO of Avenue Talent Partners, joins Rob to discuss the ways sales leaders can attract, hire, and retain the top sales talent.  Amy shows us how to learn what your company requires of its salespeople, and how to tailor your hiring to ensure the best fit for both the rep and the business.  With the sales crisis of a higher percentage of salespeople leaving their jobs to find greener pastures affecting businesses across the globe, Amy has the answers to how to make sure you get the sales team that your business needs to reach and sustain high growth. 
</description>
  <itunes:keywords>recruiting, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Amy Volas, the Founder &amp; CEO of Avenue Talent Partners, joins Rob to discuss the ways sales leaders can attract, hire, and retain the top sales talent.  Amy shows us how to learn what your company requires of its salespeople, and how to tailor your hiring to ensure the best fit for both the rep and the business.  With the sales crisis of a higher percentage of salespeople leaving their jobs to find greener pastures affecting businesses across the globe, Amy has the answers to how to make sure you get the sales team that your business needs to reach and sustain high growth.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Amy Volas, the Founder &amp; CEO of Avenue Talent Partners, joins Rob to discuss the ways sales leaders can attract, hire, and retain the top sales talent.  Amy shows us how to learn what your company requires of its salespeople, and how to tailor your hiring to ensure the best fit for both the rep and the business.  With the sales crisis of a higher percentage of salespeople leaving their jobs to find greener pastures affecting businesses across the globe, Amy has the answers to how to make sure you get the sales team that your business needs to reach and sustain high growth.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 73: #73: Shep Maher, EVP of Global Sales at Betterworks — The State of the Sales Coaching World</title>
  <link>http://salesleaderpodcast.fireside.fm/73</link>
  <guid isPermaLink="false">cca55017-3043-42a6-817b-69af71d0485e</guid>
  <pubDate>Mon, 18 Nov 2019 19:00:00 -0500</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/cca55017-3043-42a6-817b-69af71d0485e.mp3" length="25430625" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Shep Maher of Betterworks talks to Rob about the state of sales coaching in business today.  Shep explains that while sales coaching is getting a lot of attention from companies right now, the skill of sales managers is not where it needs to be.  One particular area that needs attention is the level of individualization each leader gives to each sales rep.  Each coaching session needs to have a consistent time and a consistent focus on the individual, and each rep needs to know that the sales leader is invested in their success.  Shep is a true champion of sales coaching, and we learn a lot from him in this episode.</itunes:subtitle>
  <itunes:duration>52:58</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/648b08b3-531f-444b-a1c7-a0444efdb188/episodes/c/cca55017-3043-42a6-817b-69af71d0485e/cover.jpg?v=1"/>
  <description>Shep Maher of Betterworks talks to Rob about the state of sales coaching in business today.  Shep explains that while sales coaching is getting a lot of attention from companies right now, the skill of sales managers is not where it needs to be.  One particular area that needs attention is the level of individualization each leader gives to each sales rep.  Each coaching session needs to have a consistent time and a consistent focus on the individual, and each rep needs to know that the sales leader is invested in their success.  Shep is a true champion of sales coaching, and we learn a lot from him in this episode. 
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  <itunes:keywords>shep, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Shep Maher of Betterworks talks to Rob about the state of sales coaching in business today.  Shep explains that while sales coaching is getting a lot of attention from companies right now, the skill of sales managers is not where it needs to be.  One particular area that needs attention is the level of individualization each leader gives to each sales rep.  Each coaching session needs to have a consistent time and a consistent focus on the individual, and each rep needs to know that the sales leader is invested in their success.  Shep is a true champion of sales coaching, and we learn a lot from him in this episode.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Shep Maher of Betterworks talks to Rob about the state of sales coaching in business today.  Shep explains that while sales coaching is getting a lot of attention from companies right now, the skill of sales managers is not where it needs to be.  One particular area that needs attention is the level of individualization each leader gives to each sales rep.  Each coaching session needs to have a consistent time and a consistent focus on the individual, and each rep needs to know that the sales leader is invested in their success.  Shep is a true champion of sales coaching, and we learn a lot from him in this episode.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 70: #70: Josh Braun of SalesDNA — Empathy Is the Heart of Selling</title>
  <link>http://salesleaderpodcast.fireside.fm/70</link>
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  <pubDate>Mon, 28 Oct 2019 15:00:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/0ca40bfe-df8a-41e5-a8a3-4e3f923aec13.mp3" length="26755137" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Josh Braun, the founder of SalesDNA, shows us how sales teams can reach their greatest success when they understand the customer's world.  Josh teaches us how to overcome the disconnect between the words reps are saying and what the customer's job is actually about, and learn to speak in the customer's language.   We have to be different in a meaningful way, and then show how we are different creatively in a way that people care about.  </itunes:subtitle>
  <itunes:duration>55:44</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Josh Braun, the founder of SalesDNA, shows us how sales teams can reach their greatest success when they understand the customer's world.  Josh teaches us how to overcome the disconnect between the words reps are saying and what the customer's job is actually about, and learn to speak in the customer's language.   We have to be different in a meaningful way, and then show how we are different creatively in a way that people care about.   
</description>
  <itunes:keywords>Josh Braun, SalesDNA, empathy, culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Josh Braun, the founder of SalesDNA, shows us how sales teams can reach their greatest success when they understand the customer&#39;s world.  Josh teaches us how to overcome the disconnect between the words reps are saying and what the customer&#39;s job is actually about, and learn to speak in the customer&#39;s language.   We have to be different in a meaningful way, and then show how we are different creatively in a way that people care about.  </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Josh Braun, the founder of SalesDNA, shows us how sales teams can reach their greatest success when they understand the customer&#39;s world.  Josh teaches us how to overcome the disconnect between the words reps are saying and what the customer&#39;s job is actually about, and learn to speak in the customer&#39;s language.   We have to be different in a meaningful way, and then show how we are different creatively in a way that people care about.  </p>]]>
  </itunes:summary>
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<item>
  <title>Episode 66: #66: Mark Kosoglow of Outreach — How to Grow Your Company From $34 to $1 Billion</title>
  <link>http://salesleaderpodcast.fireside.fm/66</link>
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  <pubDate>Mon, 30 Sep 2019 16:45:00 -0400</pubDate>
  <author>Rob Jeppsen</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/648b08b3-531f-444b-a1c7-a0444efdb188/cfc30c10-8ab9-4afc-ac70-d5faebaa36ac.mp3" length="29731843" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Rob Jeppsen</itunes:author>
  <itunes:subtitle>Mark Kosoglow, VP of Sales at Outreach shows us how to engineer remarkable growth without adding huge amounts of headcount to match.  Learn why building the right system for each sales process will solve your toughest problems and how training and enabling your sales leaders can help your teams reach the success that before looked impossible. </itunes:subtitle>
  <itunes:duration>1:01:56</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Mark Kosoglow, VP of Sales at Outreach shows us how to engineer remarkable growth without adding huge amounts of headcount to match.  Learn why building the right system for each sales process will solve your toughest problems and how training and enabling your sales leaders can help your teams reach the success that before looked impossible.  
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  <itunes:keywords>culture, training, passion, sales coaching, coaching technology, salesforce utilization, sales productivity, quota attainment, sales goals, Xvoyant, Rob Jeppsen, sales leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Mark Kosoglow, VP of Sales at Outreach shows us how to engineer remarkable growth without adding huge amounts of headcount to match.  Learn why building the right system for each sales process will solve your toughest problems and how training and enabling your sales leaders can help your teams reach the success that before looked impossible. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Mark Kosoglow, VP of Sales at Outreach shows us how to engineer remarkable growth without adding huge amounts of headcount to match.  Learn why building the right system for each sales process will solve your toughest problems and how training and enabling your sales leaders can help your teams reach the success that before looked impossible. </p>]]>
  </itunes:summary>
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