Sales Leadership Podcast

Episode 188: #187: Todd Caponi of Sales Melon — Transparency > Perfection Every Time

July 12th, 2022  |  58 mins 8 secs

culture, perfection, rob jeppsen, sales, sales leadership, todd caponi, transparency

Todd Caponi works with revenue organizations off all sizes worldwide on how to leverage transparency to maximize their revenue capacity. He’s a highly successful sales leader, a sought-after speaker, and advisor to some of the world’s most iconic companies. His first book, the Transparent Sale is a best-seller and won multiple awards. In this episode, Todd rejoins the Podcast to discuss “The Transparent Sales Leader” and how the principles of transparency can help you become an Elite Sales Leader. To learn more about Todd, get his books, or gain access to all of Todd's work head to www.toddcaponi.com.

For video snippets of this and other episodes, head to Sales Leadership United at patreon.com/salesleadershipunited.

Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales

August 3rd, 2020  |  58 mins 13 secs

coaching technology, culture, passion, quota attainment, rob jeppsen, sales coaching, sales goals, sales leadership, sales productivity, salesforce utilization, training, transparency, xvoyant

Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.