#48: Ryan O'Hara of LeadIQ - The Art of Prospecting in the Digital Age

In this week's episode, Ryan O'Hara, VP of Growth and Marketing at LeadIQ, talks about one of the most important skills in Sales: building pipeline. He says you can't have the important conversation about your product and the problems it solves if you can't prospect to find someone to converse with. Ryan believes that you were hired to be yourself, not someone else because it is your unique skills that your company needs. Authenticity is what will help you win. Ryan also believes in building brands around people, not just around products and companies, so as a sales leader, you should help build the brands of your people.