Sales Leadership Podcast

Episode 202: #201: Brent Adamson of Ecosystems — The Future of Sales is About Buyer Confidence

October 19th, 2022  |  58 mins 24 secs

b2b, brent adamson, buyer confidence, ecosystem, future, rob jeppsen, sales, sales leadership, value

Brent Adamson is one of the most influential researchers, authors, presenters, trainers and B2B sales advisors in the world over the last 19 years. Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry-changing books, The Challenger Sale and the Challenger Customer. He served as the Chief Story Teller for CEB, now Gartner from 2003 to 2022 and today is the Global Head of Research and Communities for Ecosystems where he works with iconic sales teams around the world. He joins the show today to share his insights on where sales is going and how sales leaders can best help their teams navigate the changes facing sales leaders worldwide in a must-listen episode.

Subscribe to Brent’s Breakdown at:
https://youtu.be/YvArdwynS5Y

Learn more about Ecosystem at:
https://ecosystems.us/

Join Ecosystems rapidly growing Customer Value Community at:

https://ecosystems.us/customer-value-community/

Register here for Brents webinar coming up next week on the “Blueprint of a World-Class Value-Based Commercial Operating System.”
https://ecosystems.us/events/

For video snippets of this and other episodes, head to Sales Leadership United at www.patreon.com/salesleadershipunited.

Episode 13: #13: Jacob Heugly of Zions Bancorporation—Teach, Don't Preach. Show, Don't Tell.

September 11th, 2018  |  41 mins 26 secs

b2b, banking, process, product number

Commercial Banking is a complex B2B sales motion. Like any complex sales team, these bankers have turned to process and technology to create better customer experiences and to create measurable value. One of the complexities comes in the sheer number of products these bankers have to offer their clients. Jake Heugly of Zions Bancorporation leads one of the most successful fee income teams in the United States. They are growing at an industry-beating rate and are averaging 15 products per customer…double the industry average…without having product-related goals. In this insightful episode, Jake shares how his team uses process in a unique way to create experiences their customers aren’t used to having and how this not only creates successful customer relationships, the process creates powerful coaching opportunities that inspire and engage the members of his teams.