Episode 202

#201: Brent Adamson of Ecosystems — The Future of Sales is About Buyer Confidence


October 19th, 2022

58 mins 24 secs

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About this Episode

Brent Adamson is one of the most influential researchers, authors, presenters, trainers and B2B sales advisors in the world over the last 19 years. Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry-changing books, The Challenger Sale and the Challenger Customer. He served as the Chief Story Teller for CEB, now Gartner from 2003 to 2022 and today is the Global Head of Research and Communities for Ecosystems where he works with iconic sales teams around the world. He joins the show today to share his insights on where sales is going and how sales leaders can best help their teams navigate the changes facing sales leaders worldwide in a must-listen episode.

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Register here for Brents webinar coming up next week on the “Blueprint of a World-Class Value-Based Commercial Operating System.”

For video snippets of this and other episodes, head to Sales Leadership United at www.patreon.com/salesleadershipunited.

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