Sales Leadership Podcast

#7: Robert Cornell of Steelhouse—Removing the "Sink" Out of "Sink or Swim"

July 31st, 2018  |  35 mins 31 secs

building a sales team, culture, passion onboarding, training

Robert Cornell is VP of Sales for Steelhouse. There’s a reason Steelhouse is the fastest-growing company in advertising today. His approach to leading his team is centered in his commitment to removing “Sink” from “Sink or Swim.” He does it by exhausting all efforts to helping each rep succeed. In this episode Robert shares how this impacts how they onboard, coach, use metrics, and work as a team. The impact is a team with authentic passion and the result is beating aggressive goals by 50% or more every month. You’ll love Robert’s approach for building authentic enthusiasm across the enterprise.