#101: Darryl Praill of VanillaSoft — Speaking With the Voice of Your Customer

Darryl’s powerful combination of sales and marketing experience brings a valuable view of the sales world today. With the Covid19 crisis affecting every business, salespeople need to take better care of each lead. Your targeted customers are picking up the phone and letting their guard down a bit more than during the “old normal”. If you can be authentic and offer relevant and helpful information in the customer’s own voice, the same voice a marketer uses, then you can get back the high growth place where you belong.