#152: Jon Selig of Comedy Writing for Sales Teams — Create More Connections by “Roasting Your Prospect’s Pain”

Jon Selig teaches sales teams how to connect to the challenges of a prospect through humor. In a world where the sales noise is louder than it has ever been, learning how to connect to things clients and prospects care about has never been more important than it has ever been. This episode is not about punchlines…it is about pipelines. Jon shares how sales and comedy are more similar than most expect. Learn the secrets from the great comedians on how they become more relevant and relatable to their audience…and how your salespeople can as well.