Paul Salamanca, VP Global Accounts at SecurityScorecard, joins Rob on the 98th episode of the Sales Leadership Podcast. Paul says that in this unique environment, true salesmanship will stand out. Fundamental sales skills are still the key to winning deals. Customers still need to identify there is a problem worth solving, and that you are the best partner to help them solve that problem. They still have to be willing to secure the political and financial resources to make it happen. Sales leaders who take the time and energy to develop basic skills at the individual level for each sales rep will find great success in spite of the challenges resulting from Covid 19.