Joe Caprio is the co-founder of Reprise. Reprise is changing how SaaS companies around the world handle the demonstration of their technologies. Reprise is growing fast having just secured a $17MM Series A financing and is servicing customers worldwide. In this episode, Joe discusses how customers want to buy products in the modern era and the importance of removing friction from the buyer's experience. Joe provides real-life examples on how to help people buy rather than emphasizing how to sell. This episode will help you re-think how you use your product in the buying process. You can learn more about Joe and Reprise at www.getreprise.com.