#126: Roderick Jefferson of Roderick Jefferson & Associates — Using Experiences to Fuel the Buyer Journey

Roderick Jefferson, one of the founding members of the Sales Enablement Society and a top sales leadership guru joins the podcast to teach us how to focus on the buyer experiences rather than the goals and intentions of the seller. Problems get prioritized, while products do not. Roderick shows us how to create experiences that are shared by both the buyer and the seller, creating more wins and more satisfied customers.

To order the book, “Sales Enablement 3.0: The Blueprint to Sales Enablement” please send an email to:

[email protected].

If you’d like to learn more, Roderick is offering $35 off of his Udemy “Best Seller” course, “Applying The Art & Science Of Sales Enablement” until 12th January 2021 by using the code: SALESENABLEMENT