#133: Spencer Dent of Clozd — The Truth, The Whole Truth and Nothing But the Truth: Learning Why Customers Buy

In nearly 3 years of this show’s history, we’ve never hit Win Loss Intelligence. So we do it with the top provider of win loss insights in todays’ show with Spencer Dent of Clozd. Spencer shares how to learn directly from your customer why they buy…and why they don’t. He shares how you can use this to create massive competitive advantages and the ways to make sure you collect this in a way that give you insights you can count on. With all the changes that have happened in the last 12 months…the timing for this discussion has never been better.